The Emphasis in Marketing Is on the Identification and Satisfaction

question 66

Multiple Choice

The emphasis in marketing is on the identification and satisfaction of ________.

• A)business needs
• B)marketing goals
• C)market needs
• D)customer needs

---

Definitions:

Plantwide Predetermined Rate

A single overhead rate calculated by dividing total estimated manufacturing overhead costs by the total estimated amount of allocation base, applied throughout the plant.

Machine-Hours

A measure of production time, representing the total hours that machines are operated in the manufacturing process.

Manufacturing Overhead

All manufacturing costs that are not directly related to the production of goods, such as the cost of maintenance, heat, and light of the production facility.

Plantwide Predetermined Rate

A single overhead rate calculated by dividing total estimated manufacturing overhead costs by the total estimated amount of the allocation base, applied throughout an entire plant or facility.