In Order to Determine Customer Needs and to Implement Marketing

question 20

Multiple Choice

In order to determine customer needs and to implement marketing strategies and programs aimed at satisfying those needs,marketing managers need information about ________.

• A)customers
• B)competitors
• C)other forces in the marketplace
• D)all of the above

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Definitions:

Civil Citizenship

Pertains to the rights and duties of citizens in relation to their community and society, often emphasizing participation in civic activities.

Political Citizenship

The status of being a citizen that entails rights and duties within a political community, including participation in the democratic process.

Social Citizenship

A concept that refers to the right of every individual to have access to certain social rights and protections provided by the state, including welfare, health care, and education.

Universal Citizenship

The concept that every individual is entitled to certain rights and privileges, irrespective of their nationality or citizenship status.