Traditionally,marketing Researchers Were Responsible for Assessing Information Needs and Providing

question 8

Essay

Traditionally,marketing researchers were responsible for assessing information needs and providing the relevant information,whereas marketing decisions were made by the managers.Discuss why the roles of marketing managers and marketing researchers are changing.

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Definitions:

HR Supply Analysis

An evaluation of the current workforce in an organization to determine if the number of employees, as well as their skills, are sufficient to meet current and future needs.

Skills Inventories

Comprehensive listings or databases of the skills, qualifications, and expertise available within an organization, used for planning, recruitment, and development purposes.

Hires To Retires

This term encapsulates the entire employment lifecycle within an organization, from the moment an individual is hired through to their retirement.

Markov Model

A mathematical model that represents systems changing from one state to another, where the probability of each state depends only on the previous state.