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Describe the Stakeholders in Marketing Research

question 11

Essay

Describe the stakeholders in marketing research.How do ethical issues arise?


Definitions:

Manager's Estimates

Approximations or judgments made by managers regarding future operational performances or outcomes.

Chicken

A domesticated fowl, Gallus gallus domesticus, raised worldwide for its meat and eggs.

Planning Purposes

Refers to the reason or objective behind creating a plan, often to achieve a specific goal or to meet certain requirements.

Customers

Individuals or entities that purchase goods or services from a business or organization.

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