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What amount of gain/loss should be reported in the general fund financial statements?
IMC Communication Process
Integrated Marketing Communications process; the approach of coordinating and integrating all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers at the lowest cost.
Originates
To begin, arise, or be created from a specific source or point.
Sender
In communication, the party who initiates a message or information to be communicated to another party.
IMC
Stands for Integrated Marketing Communications, which is a strategic approach that integrates various promotional tools and communications channels to provide clarity, consistency, and maximum communicative impact.
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