A Firm Has Just Developed a Unique New Product That

question 12

Multiple Choice

A firm has just developed a unique new product that can easily be copied by a competitor.They want to determine how many units to produce.The forecasting method they will most likely use is the

• A)Survey of Sales Forces.
• B)Delphi Method.
• C)Historical Analogy.
• D)Survey of Customers.
• E)Market Research.

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Definitions:

Year

A period of approximately 365 days used for calculating time in most of the world, divided into 12 months.

Working Capital

Current assets minus current liabilities, indicating the liquidity of a business and its ability to meet short-term obligations.

Current Ratio

An indicator of how well a company can fulfill its short-term financial liabilities using assets that are readily convertible to cash.

Acid-Test Ratio

A financial metric that measures a company’s ability to pay off its current liabilities with only quick assets, excluding inventory.