Which of the Following Variables in the Marketing Mix Is

question 30

Multiple Choice

Which of the following variables in the marketing mix is the easiest to change rapidly?

• A)promotion
• B)product
• C)place
• D)price

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Definitions:

Variable Costs

Expenses that change in proportion to the activity of a business, such as the cost of raw materials.

Fixed Costs

Expenses that do not change in total regardless of the level of production or sales activity.

Absorption Costing

A product costing approach that incorporates all costs of manufacturing, including both fixed and variable, into the product's price.

Absorption Costing

An inventory pricing approach that incorporates all costs associated with manufacturing, including both variable and fixed expenses, into the product's cost.