The Elaboration Likelihood Model States That

question 51

Multiple Choice

The elaboration likelihood model states that

• A)the more elaborate the message,the likelier the attitude will change.
• B)the thoughts about a message rather than the content of the message determines whether an attitude will change.
• C)peripheral routes are more important than central routes.
• D)attitudes change mainly when the person cannot elaborate on their reasoning for their initial attitude.

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Outside Supplier

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Unit Product Cost

The total cost to produce one unit of a product, including direct materials, direct labor, and overhead.

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Decision-making process used by firms to choose between manufacturing a product in-house or purchasing it from an external supplier.

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