In One of the Case Studies in the Textbook, Marcus

question 22

Multiple Choice

In one of the case studies in the textbook, Marcus Lane, a geologist for an environmental management and engineering services firm, traveled all over North and South America as part of his job, resulting in numerous expense reimbursements. Unfortunately, Lane went too far and began to double book his air travel using his personal credit card. He booked two separate flights to the same location, but with a huge cost difference. He used the cheaper ticket for the actual flight and returned the more expensive ticket for credit. And, of course, he submitted the more expensive ticket for reimbursement. What changes to internal controls were made as a result of Lane's fraud?

• A) Enforcement of a new policy that business expenditures other than travel be charged to personal credit cards only
• B) Clarification and better enforcement of the policy that all travel be booked through the company travel agent using a designated company credit card
• C) Enforcement of a new policy that employees submit their travel expense reports for reimbursement within five days of returning from a trip
• D) All of the above

Understand the significance and processes behind sponsorship and naming rights in sports and entertainment.

Describe the role of celebrities and content producers within the media and public relations.

Discern the impact of digital and social media in modern public relations campaigns.

Understand the role of public relations in crisis management and the importance of positive representation.

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Definitions:

Pollution Permits

Government-issued licenses allowing the holder to emit a certain amount of pollution; used as a regulatory tool to control and reduce environmental damage.

Pollution Levels

The concentration of pollutants in the environment, affecting air, water, and soil quality.

Marginal External Cost

The cost of producing an additional unit of a good or service that is borne by individuals other than the producer, typically not reflected in the market price.

Park Visitation Fee

A charge imposed on visitors for access to a park, used to fund conservation efforts, maintenance, and improve the visitor experience.