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In one of the case studies in the textbook, Cy Chesterly was the vice president in charge of sales for one of the largest machine parts manufacturers in the Midwest. He was an excellent salesman and helped build the company into one of the most successful in the industry. While Chesterly was known to go overboard on the entertainment expenses, he really went wild when it came to buying personal items-vacations, furniture, and jewelry to name a few. How was he caught?
Differentiation Strategy
A strategy that helps companies succeed by differentiating their product in order to persuade customers to pay more for it.
Processed Cheese
A food product made by blending natural cheese with emulsifiers, preservatives, and other additives to modify texture and flavor.
Freshly Made Cheese
Refers to cheese that is made and sold shortly after production, highlighting its freshness and often artisan quality.
Differentiation Approach
A business strategy aimed at offering unique products or services to a market segment to stand out from competitors.
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