In the Context of the Attitude Curve in Response to Change

question 29

Multiple Choice

In the context of the attitude curve in response to change, which of the following is a characteristic of the resistance phase?

• A) Unpleasant thoughts are ignored or dismissed in favor of more satisfying thoughts.
• B) Security and other needs are threatened, so overt defenses are employed.
• C) There is recognition that something must be done.
• D) Dedication continues until a new change occurs.

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Definitions:

Demand Function

A mathematical formula representing the relationship between the quantity demanded of a good and its affecting factors such as price, income, and preferences.

Revenue

The income a business receives from selling a product.

Wholesale Price

The price that manufacturers charge the retailer.

Trademark

A recognizable sign, design, or expression which distinguishes products or services of a particular trader from those of others.