In the Context of the Three Tools of Rhetoric Identified

question 44

Multiple Choice

In the context of the three tools of rhetoric identified by Aristotle, ethos is

• A) argument by character.
• B) based in mental reasoning.
• C) argument by logic.
• D) based in the emotions of the audience.

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Definitions:

Existing Brands

Brands that have been established in the market over time and have developed awareness, loyalty, and identity among consumers.

Brand Dilution

Occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

Pepsi

A global brand of carbonated soft drinks produced and manufactured by PepsiCo.

Product Label

A piece of information on a product's package that provides details about the product, including ingredients, manufacturer, usage instructions, and safety warnings.