In My American Journey and It Worked for Me, Which

question 6

Multiple Choice

In My American Journey and It Worked for Me, which of the following rules is identified by Colin Powell that is gleaned from his years of experience?

• A) Uphold discipline
• B) Always prepare
• C) Check small things
• D) Pursue with force

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Definitions:

Mass Media

Channels that are ideal for reaching large numbers of anonymous audience members; include national newspapers, magazines, radio, and television.

Advertising Channel

A medium through which an advertising message is transmitted to its intended audience, such as television, radio, internet, etc.

Media Mix

The combination of the media used and the frequency of advertising in each medium.

Direct Mail

A marketing approach that involves sending advertising materials through the postal service to a targeted list of customers.