In the Words of J

question 13

Multiple Choice

In the words of J.W. Marriott, the founding philosophy of Marriott International is:

• A) "Measure twice, cut once; the guest is always right; travel is a birth right."
• B) "Don't put off until tomorrow what you can do today."
• C) "Early to bed, early to rise, work hard, and advertise."
• D) "Take care of the associates, the associates will take care of the guests, and the guests will come back again and again."

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Definitions:

Strategic Planning Process

A systematic sequence of actions that organizations use to envision their future and develop necessary procedures and operations to achieve that future.

Marketing Program

A comprehensive plan that integrates various marketing efforts such as advertising, sales, and public relations to achieve business objectives.

Planning Stage

The initial phase in a process where objectives are set and strategies are outlined.

Marketing Mix

A foundational marketing model comprising four key components: product, price, place, and promotion, used in developing a marketing strategy.