The Three Basic Motives Underlying the Desire of a Person

question 41

Multiple Choice

The three basic motives underlying the desire of a person to be a leader are

• A) power, recognition, and affiliation.
• B) affiliation, achievement, and power.
• C) success, acknowledgment, and prestige.
• D) achievement, power, and success.

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Definitions:

80/20 Rule

A principle asserting that 80% of outcomes come from 20% of all causes for any given event.

Basis of Segmentation

The criteria or variables used to divide a market into distinct groups of buyers based on their needs, characteristics, or behavior.

Behavioral

Pertaining to the actions or reactions of a person or animal in response to external or internal stimuli.

Market-product Grid

A matrix that helps companies analyze their product lines and markets to identify opportunities for expansion, diversification, or concentration.