Examlex
Adolescents are able to think both logically and abstractly.
Brand Extension
The practice of using an established brand name to introduce a new product in a different category.
Colgate's Kitchen Entrees
A real, albeit unsuccessful, product line extension by Colgate, traditionally known for toothpaste, into the food sector.
Innovation Strategy
A plan formulated by an organization to encourage advancements in technology or services, aiming to gain a competitive advantage and meet consumer needs.
Discontinuous Innovation
An innovation that makes significant changes and breakthroughs, drastically altering the market landscape or creating new industries.
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