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The Fibula

question 217

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The fibula


Definitions:

Consumption

The process of using goods and services to satisfy wants and needs, it plays a critical role in driving economic activity.

Empowering

Providing individuals or groups with the resources, authority, and opportunity to control their own lives and contribute to organizational success.

USP

Unique Selling Proposition, a marketing concept that emphasizes what makes a product or service unique and attractive to customers.

Brand Formula

The strategic components and methodologies used by a company to build and maintain its brand identity, reputation, and consumer engagement in the market.

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