When a Question on a Survey Is Actually Two Questions

question 21

Multiple Choice

When a question on a survey is actually two questions in one this is called a ______ question.

• A) coercive
• B) duplicate
• C) double-barreled
• D) causal

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Definitions:

Branding

The process of creating a unique image and identity for a product or service in the consumer's mind, using names, terms, signs, symbols, designs, or a combination of these.

Brand Personality

A set of human characteristics associated with a brand name.

Human Characteristics

Traits or features that define humans, including biological, psychological, social, and cultural attributes.

Brand Equity

The added value a brand name gives to a product beyond the functional benefits provided.