A ______ Occur(s) When the Sampling Technique Used Is Not

question 53

Multiple Choice

A ______ occur(s) when the sampling technique used is not successful in collecting a representative sample.

• A) nonresponse error
• B) coverage error
• C) social desirability bias
• D) testing effects

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Definitions:

Consumer Purchase Decision Process

The sequence of steps consumers go through, from recognizing a need, gathering information, evaluating options, to making a purchase decision and post-purchase evaluation.

Maslow Hierarchy

A theory in psychology proposed by Abraham Maslow in his 1943 paper "A Theory of Human Motivation", which describes a five-tier model of human needs, arranged in a hierarchy.

Social Needs

Basic human motivations included in Maslow's hierarchy, referring to the need for belongingness, love, and interpersonal relationships.

Maslow Hierarchy

A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, from basic (physiological) to higher needs (self-actualization).