Demand Characteristics Can Affect the Validity of a Study

question 56

True/False

Demand characteristics can affect the validity of a study.

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Definitions:

Postpurchase Cognitive Dissonance

The psychological conflict or anxiety that consumers may experience after making a difficult purchase decision, often involving doubt about the purchase.

Cognitive Bias

is a systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion.

Psychological Risk

The potential for a purchase or consumption decision to lead to negative psychological outcomes, such as disappointment, regret, or a challenge to one's self-image.

Postpurchase Behavior

Postpurchase behavior involves the actions and reactions of consumers after buying and using a product, including levels of satisfaction, potential for repeat purchases, and the expression of feedback or complaints.