A Study Is Conducted to Examine the Effect of Instruction

question 23

Multiple Choice

A study is conducted to examine the effect of instruction type on test scores. Participants in the study are asked to complete a simple math test with either time limit instructions (i.e., the participants are told they must complete the test within 3 minutes) or no time limit instructions (i.e., the participants are not given a time limit for the test) . Participants are randomly assigned to one of the instruction types. The independent variable in this study is ______.

• A) time limit instructions
• B) no time limit instructions
• C) instruction type
• D) not present (i.e., there is no independent variable in this study)

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Definitions:

Customer Benefit

The advantage or value a consumer receives from purchasing and using a product or service, which motivates the buying decision.

Patisserie

A shop or business specializing in the making and selling of pastries, cakes, and other baked goods.

Premium Approach

A marketing strategy that emphasizes the high quality and exclusiveness of a product, targeting consumers willing to pay more.

Introductory Approach

The most common but least powerful approach; it does little to capture the prospect’s attention.