Numerical Data Is Considered to Be ______

question 54

Multiple Choice

Numerical data is considered to be ______.

• A) quantitative data
• B) qualitative data
• C) non-numerical data
• D) invalid data

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Definitions:

Reference Groups

Groups with whom buyers identify and whose values or attitudes they adopt.

Buyers Identify

The process in which buyers recognize their needs or wants that can be satisfied by purchasing goods or services in the market.

Demographic Segmentation

The division of a market into segments based on variables such as age, gender, income, education level, or marital status to target specific consumer groups.