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A Measure of the Degree to Which Different Observers Rate

question 30

Multiple Choice

A measure of the degree to which different observers rate behaviors in similar ways is called ______.


Definitions:

Unobtrusive

Characterized by not attracting attention; inconspicuous or not aggressive in nature.

Subjective

Based on or influenced by personal feelings, tastes, or opinions, rather than external facts or evidence.

Agenda-Setting Theory

A communication theory that suggests the media has the power to influence the public's perception of what topics are important.

First-Level Agenda Setting

A theory suggesting that media doesn't tell people what to think, but is effective in telling them what to think about by influencing the salience of issues.

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