The Review Process for Book Chapters Is Variable and May

question 45

True/False

The review process for book chapters is variable and may not be as rigorous as that for journal articles.

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Definitions:

Service Dominant Logic

A perspective that sees service, rather than goods, as the fundamental basis of exchange and views all economic activity as service.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally categorized as product, price, place, and promotion.