Merry Works in the Public Relations Department of New Trends

question 56

Multiple Choice

Merry works in the public relations department of New Trends Sales Company. Her job includes portraying New Trends's activities in their best light. In this context, ethics consist of

• A) a different set of principles from those that apply to other activities.
• B) the same moral principles that apply to non-business activities.
• C) those principles that produce the most favorable financial outcome.
• D) whatever saves New Trends's "face."

Distinguish between various learning principles such as shaping, the Premack principle, and cognitive maps.

Recognize the impact of immediate versus delayed consequences on behavior modification.

Explain associative, non-associative, and observational learning.

Understand the role of mirror neurons in learning by observation.

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Definitions:

Time Function Mapping

A visual representation technique used in process improvement to analyze the flow of information or material through a process over time.

Supply Chain

The network of organizations involved in producing, delivering, and selling goods and services, from the acquisition of raw materials to the final consumer.

Crossover Point

The point at which two different options have equal costs or benefits, influencing a change in decision.

Fixed Costs

Costs that do not vary with the volume of production, such as rent, salaries, and insurance.