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Businesspersons who would choose to act unethically may be deterred from doing so because of public opinion.
Trends
General directions in which something is developing or changing, often identified in social, cultural, economic, or technological contexts.
Recency-Frequency-Monetary Analysis
A marketing analysis technique that segments customers based on their most recent purchase, how often they buy, and how much they spend.
Future Profits
Anticipated earnings or gains in financial terms expected to be realized in the future from business activities or investments.
Performance Measurements
The evaluation of the effectiveness and efficiency of actions or operations within an organization.
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