Applied Business Corporation Makes and Markets Its Products Nationwide

question 23

Multiple Choice

Applied Business Corporation makes and markets its products nationwide.Under the stakeholder approach,to be considered socially responsible when making a business decision,Applied must take into account the needs of

• A)its consumers,the community,and society only.
• B)its employees and owners only.
• C)its employees,owners,consumers,the community,and society.
• D)no one.

Identify strategies for entering markets with high competition.

Understand the relationship between price, quality perception, and prestige.

Recognize the role of competitive pricing and its impact on market dynamics.

Evaluate the effectiveness of different promotional strategies in selling and advertising.

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Definitions:

Attractiveness

A quality that makes something or someone pleasing or appealing to the senses, particularly in appearance or manner.

Non-Human Endorsers

Entities other than living people (such as characters, animals, or mascots) used in advertising campaigns to promote products or brands.

Two-Factor Theory

A psychological theory that proposes human emotions are influenced by two main factors: arousal and valence.

Source Credibility

the perceived trustworthiness, expertise, and reliability of the source of information.