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Relieving symptoms but not curing:
Push-Pull Strategy
A marketing technique that combines both push marketing strategies to create demand among retailers and pull marketing strategies to engage consumers directly.
Logistics Operations
The management and coordination of complex processes involved in the movement, storage, and handling of goods from origin to destination.
Inventory Carrying Costs
Expenses related to storing and managing unsold goods, including warehousing, insurance, taxes, and opportunity costs.
Distribution Costs
Expenses associated with transporting, warehousing, and delivering products from the manufacturer to the consumer.
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