Examlex

Solved

Match the Terms with Their Correct Meanings

question 170

Multiple Choice

Match the terms with their correct meanings.

-Any change in the internal or external environment that evokes a response


Definitions:

Formal Promotion Channels

Established pathways within an organization for disseminating information about promotions and advancement opportunities, often structured and officially sanctioned.

Negative Word of Mouth

The act of consumers sharing unfavorable opinions or experiences about a product or service with others.

Credibility

The quality of being trusted, convincing or believable.

Buzz Marketing

A viral marketing strategy that leverages word-of-mouth communications to generate excitement and anticipation for a product or service.

Related Questions