Examlex
Match the terms with their correct meanings.
-Any change in the internal or external environment that evokes a response
Formal Promotion Channels
Established pathways within an organization for disseminating information about promotions and advancement opportunities, often structured and officially sanctioned.
Negative Word of Mouth
The act of consumers sharing unfavorable opinions or experiences about a product or service with others.
Credibility
The quality of being trusted, convincing or believable.
Buzz Marketing
A viral marketing strategy that leverages word-of-mouth communications to generate excitement and anticipation for a product or service.
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