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For his new invention,Henry applied for a patent on May 12,1994,in Canada,on September 28,1994,in France,and on June 19,1994,in England.If Henry's patent was duly granted under the Union Convention of Paris on October 17,1994,his patent protection in France will expire on
Sales Message
Communication aimed at persuading potential customers to purchase or consider a product or service.
Central Selling Feature
The key attribute or benefit of a product or service that is emphasized in marketing or sales efforts.
AIDA Approach
A marketing model that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or communication to engage consumers effectively.
Persuasive Message
Communication designed to influence the attitudes, beliefs, or behaviors of the recipient through logical or emotional appeals.
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