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Albert,a graduate student at York University in Toronto,photocopied portions of a book copyrighted by the University of Toronto.Albert used the book to gain information vital to the preparation of his graduate thesis.On finding out what Albert did,the University of Toronto (U of T) sued Albert for copyright infringement.In this case
Complexity
The state of having multiple parts interrelated in such a way that it is difficult to understand, predict, or control outcomes.
Promotional Mix
The combination of marketing communication tools, including advertising, sales promotion, public relations, personal selling, and direct marketing, used to reach target audiences and achieve marketing objectives.
Greater Risk
Refers to scenarios with a higher level of exposure to danger, harm, or loss.
Personal Selling
A direct form of marketing in which sales representatives personally meet with potential customers to promote and sell products or services.
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