Give Reasons Why a Company Would Expand Through Franchising Rather

question 3

Essay

Give reasons why a company would expand through franchising rather then through the setting up of its own branches.

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Definitions:

Marketing Communications

Pertains to the methods and channels a company uses to convey messages about its products or services to its target audience.

Consumers

Individuals or organizations that use or consume goods and services produced within an economy, often considered the final users in the distribution chain of goods and services.

Exposures

The number of times potential customers come into contact with a marketing message or advertisement.

Encodes

The process of converting data into a particular form, often for the purpose of security, storage, or transmission efficiency.