The Demand Curve Confronting a Competitive Firm Is

question 130

Multiple Choice

The demand curve confronting a competitive firm is

• A)Horizontal,as is market demand.
• B)Horizontal,while market demand is downward-sloping.
• C)Downward-sloping,while market demand is flat.
• D)Downward-sloping,as is market demand.

Recognize the different stages in the evolution of marketing and their characteristics.

Identify ethical considerations within marketing decisions.

Understand the concept of a marketing exchange and its components.

Recognize relationship marketing strategies and their impact on customer satisfaction and loyalty.