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According to Bernanke's policy guide,a full-point decrease in long-term interest rates results in a
Multidomestic Strategy
A strategy whereby global firms respond to differentiated needs and preferences in each local market in which they operate.
Meganational Strategy
A strategy whereby global firms focus on increasing profitable growth by reaping cost reductions from economies of scale and other advantages of global integration.
Transnational Strategy
A strategy whereby global firms take a hybrid approach that combines the meganational and multidomestic strategies, simultaneously offering the benefits of both global and local advantages.
Location Specificity
The importance and impact of a geographical location on a business's operations, strategy, and success.
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