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A decrease in sales expectations may shift the AD curve to the
Control Group
In experimental research, the group that does not receive the treatment or intervention being tested, serving as a comparison to the experimental group.
Cause-Effect Relationship
A connection between two events where the first event (the cause) makes the second event (the effect) happen.
Correlation
A statistical measure that describes the extent to which two variables change together, but does not imply causation.
Experimenter Bias
A form of bias introduced by the experimenter whose expectations about the outcome of the experiment can be subtly communicated to the participants.
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