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Using Figure 1.3 and PP1,at point A,
Willingness To Pay
The maximum amount an individual is prepared to spend to acquire a good or service or avoid something undesirable.
Expected Revenue
The average amount of money a company anticipates receiving over a specific period based on probable sales or services provided.
Probability
A measure of the likelihood that an event will occur, often expressed as a number between 0 and 1.
Reservation Price
The maximum price a consumer is willing to pay for a good or service, beyond which they would rather do without it.
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