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If consumers decide to buy fewer strawberries,then the
Local Level
Pertaining to a small, specific area, often a community or locality, focusing on localized issues, governance, or initiatives.
Location Economies
The economic benefits that firms gain by performing a particular activity in the optimal location for that activity.
Meganational Strategy
A strategy employed by companies that operate globally, aiming to balance the scale benefits of global operations with the need to adapt to local markets.
Value Chain
All the value-creating activities undertaken by the company.
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