Assume Apples and Oranges Are Substitutes

question 102

Multiple Choice

Assume apples and oranges are substitutes.Suppose apple growers launch a successful advertising campaign that convinces consumers apples are a better product.As a result the cross-price elasticity of apples and oranges will become

• A)Less negative (move closer to zero).
• B)More negative.
• C)Less positive (move closer to zero).

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