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Ceteris paribus,if average prices in the U.S.economy fall,then the
Product Samples
Free or low-cost portions of a product distributed to consumers to try before making a purchase decision, serving as a promotional tool.
Premiums
Items offered for free or at a reduced price as an incentive to purchase a product or to reward loyal customers.
Sales Promotion Expenditures
The financial investment allocated towards marketing strategies and campaigns designed to increase immediate consumer demand and stimulate sales of a product or service.
Consumer-Oriented Sales Promotions
Marketing strategies aimed at inducing consumers directly to purchase products through methods such as coupons, discounts, and contests.
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