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In a conditional endorsement, no subsequent holder has the right to enforce the payment against a conditional endorser until the condition is met.
Trial Close
A technique used in sales to gauge a potential buyer's interest or objections by asking for their opinion or commitment before the final close.
Objection
A concern or argument raised by a potential buyer that indicates hesitance or refusal to purchase a product or service.
Conviction Stage
A phase in the sales process where a potential customer becomes convinced of the value or benefits of the product or service, making them more likely to make a purchase.
Prospect
A potential customer or client who has been identified as fitting the target market criteria but has not yet made a purchase.
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