Which of the Following Is a Benefit of Mail Surveys

question 15

Multiple Choice

Which of the following is a benefit of mail surveys over interview surveys?

• A)higher response rates
• B)there is generally a smaller number of "don't knows" and "no answers"
• C)questions can be clarified rather than skipped by the participant
• D)observations can be made
• E)they allow more honest responses from participants.

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Definitions:

Marketing Responses

The strategies or actions taken by companies to adapt and react to changes in the market environment.

Shareholder Theory

The theory that a corporation primarily has a duty to maximize shareholder value and profit, as advocated by Milton Friedman.

Firm's Purpose

A firm's purpose is its core reason for existence, encompassing its mission, values, and goals, which guides its strategies and operations.

Stakeholders

Individuals or groups that have an interest in the performance and activities of a company, including employees, customers, suppliers, and investors.