Examlex
The variable educational level was measured as last year in school completed (i.e. ,none,1st,2nd,3rd,grades,etc. ) .It is,therefore,measured at the level.
Consumer Demand
The desire and willingness of consumers to purchase goods and services at various price points, driving the market dynamics for those goods and services.
Profitability
The ability of a company to generate earnings more than its expenses and costs, determining its financial success and viability.
Latent Need
A customer's unrecognised or subconscious need that has not yet been identified or addressed by companies.
Critical Needs
Fundamental requirements identified by customers that must be addressed by a product or service for it to be considered viable and satisfactory.
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