Provide a Mechanism for the Transformation Shown Below

question 21

Essay

Provide a mechanism for the transformation shown below.

---

Definitions:

Appeal to the Prospect's Senses

A marketing or sales strategy that focuses on engaging the potential customer’s sensory experiences to influence their purchasing decisions.

Trial Close

A technique used in sales to gauge a prospect’s interest or readiness to buy by asking a question that assumes the sale is being considered.

Creative Imagery

A relaxation and concentration technique that aids in stress management, in which a salesperson envisions successful coping in various sales situations.

Testimonial

A statement or endorsement given by a satisfied customer about the value and quality of a product or service.