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________ is the transfer of multiple statutory rights under a single license.
Product Lines
Groups of related products marketed by a company, each serving a similar function or market.
SWOT Analysis
A strategic planning tool that assesses Strengths, Weaknesses, Opportunities, and Threats related to a business or project.
Planning Phase
The initial stage in a project or strategic plan where goals are defined, and courses of action are developed.
Strategic Marketing Process
A systematic approach to identifying opportunities, developing marketing strategies, and implementing actions to achieve long-term marketing goals.
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