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According to Goffman, our interactions with others involve many strategies and actions that are designed to
Selling Price
The price at which a product or service is sold to customers, determining the revenue generated from sales.
Retailer's Cost
The price a retailer pays to procure goods for sale, not including additional expenses like marketing or distribution.
Mark-up
The amount added to the cost price of goods to cover overhead and profit, resulting in the retail price.
Retailer
A business or person that sells goods to the consumer, as opposed to a wholesaler or supplier.
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