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Ritzer thinks the most valid criticisms of the McDonald's system are ones that
Spreading Activation
A process in cognitive psychology that explains how information is retrieved in the brain, where activation of one concept triggers the activation of related concepts.
Semantic Network
A conceptual model used in artificial intelligence, cognitive psychology, and psycholinguistics that represents semantic relations between concepts in networks.
Semantic
Relating to meaning in language or logic, especially the analysis of word meanings and relationships.
Phonemic
Pertains to phonemes, which are the smallest units of sound in a language that distinguish one word from another.
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