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Al induces Beth to enter into a contract for the purchase of a Chef's Burger restaurant. Al knowingly misrepresents a number of material features about the restaurant and the business. When Beth discovers the truth, she can rescind the contract on the basis of
Brand's Image
represents the public perception or the set of beliefs held about a brand.
Firm's Culture
The collective behaviors, values, rituals, and belief systems that define an organization's internal environment and how it operates.
Brand's Image
is the public perception or the set of beliefs and associations that consumers have about a brand.
On-Brand Behaviour
Actions or strategies by individuals or companies that are consistent with the brand's values, identity, and messaging.
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