Dean Solicits Investors for a Nonexistent Business, EApps

question 35

Multiple Choice

Dean solicits investors for a nonexistent business, eApps. Dean is arrested and charged with "mail fraud." This requires intent to

• A)claim that an item is "in the mail" when it is not.
• B)defraud postal authorities.
• C)use the U.S. mail.
• D)defraud the public.

Describe how games deliver branded messages through advergames.

Recognize different forms of brand placements within games.

Understand the concept of ARGs and their marketing implications without explicit brand identification.

Comprehend how branded mini-games within games serve as a marketing tool.

---

Definitions:

Family Systems Therapy

Psychotherapy that focuses on the family, rather than the individual, as the source of problems; family therapists challenge communication styles, disrupt pathological family dynamics, and challenge defensive conceptions in order to harmonize relationships among all members and within each member.

Belief System

A set of principles or tenets which together form the basis of a person's convictions, values, and attitudes.

Cultural Definition

The way in which individual concepts, practices, and values are understood and shared within a specific culture.

Third-Wave Approaches

Modern psychotherapeutic techniques that combine elements of the first- and second-wave approaches—behavioral therapy and cognitive therapy, respectively—with mindfulness meditation practices derived from Zen Buddhism to help people accept, understand, and better regulate their emotions.