Paving Corporation Taps into the Computer Network of Roadwork Inc

question 31

Multiple Choice

Paving Corporation taps into the computer network of Roadwork Inc., a competitor, and downloads confidential business data without Roadwork's knowledge or authorization. This is most likely

• A)copyright infringement.
• B)patent infringement.
• C)trademark infringement.
• D)a theft of trade secrets.

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Definitions:

Demographic

Statistical data relating to the population and particular groups within it, often used in market research to identify and target specific market segments.

Market Segment

A group of individuals or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.

Target Market

Refers to the specific group of consumers or organizations a company aims to reach with its products or services.