Examlex
Identity involves struggle, is social, and is never fixed.
Public Self-Consciousness
A psychological trait of individuals who are excessively aware of how they are viewed by others, often affecting their behavior in social contexts.
Need For Uniqueness
The psychological drive to be different and stand out from others, influencing consumer behavior and personal identity.
Bargain Orientation
A consumer's tendency to seek out, enjoy, and pursue discounts, sales, and opportunities to save money on purchases.
Personality
The combination of characteristics or qualities that form an individual's distinctive character, influencing their behaviors, thoughts, and emotions.
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